culture can inspire your next content idea. Imagine if you could do this with most of the items on your grocery list! Retailer Transforms its Great Value Brand with More Products, Consumer Friendly Packaging and Improved Quality Related Resources Broadcast quality B-roll Great Value brand images BENTONVILLE, Ark., March 16, 2009 – At a time when families need to make every penny count, Walmart today released new details about the expansion… It’s transparency from start to finish, proving that Everlane walks the walk in every aspect of their business. After all, it carries products from suppliers such as ConAgra Foods, Kraft Foods and Campbell Soup Co., all of whom have been pretty active as part of an industry movement to give consumers better food options. *Phil Lempert, a longtime food analyst and correspondent for the Today Show, calls it a case of the "perfect storm." Wal-Mart today unveiled a healthy makeover of its Great Value brand, but a private label play may indeed be beneath the company's latest move.. You can reach me at or direct message me on Twitter: @ElaineWong85. They now make truly exceptional wristwatches – in between they made very little. "It gives them a wellness proposition without creating a wellness brand," says Sterling-Rice Group's founding partner, Rick Sterling. The new Great Value packaging offers easy-to-read nutrition labels and more appetizing food photography. Market research firm Mintel, in a report published last month, found that Wal-Mart's Great Value brand was the most recognized private label name, with 74 percent of consumers saying they knew it was owned by Wal-Mart. Sonos has embraced brand storytelling in an impressive way. Introduce more than 80 new products, such as: thin crust pizza, fat free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double stuffed sandwich cookies, teriyaki beef jerky and more, all at unbeatable prices. The Company operates in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. They provide all the info you’d ever want to know, from videos about their supply chain to spotlights on their ingredients, welcoming any visitor to explore more. We use cookies to ensure that we give you the best experience on our website. The retailer’s Great Value brand, first introduced in 1993, spans more than 100 categories and is the country’s largest food brand in both sales and volume. It’s a creative approach that really brings the brand to life.