The latter was also used to show winners’ reactions and keep followers up to date. But they keep things simple, lean and fast. Adidas Portfolio Strategy As one of the two most popular sportswear manufactures, Adidas aims to be the only leading brand in the world. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers. Let's stay in touch :). People have constantly pushed the envelope and come up with new and great stuff all the time. Already have a theme? For example, in one video the punch line of player Yoenis Cespedes is “I see the ball, I hit the ball”. Nike used his infamous ego to promote a Zlatan-themed clothing line on Twitter with a hilarious Q&A session. The National Football Foundation reports that 49,670,895 people attended an NCAA football game in 2011, while over 110 million people watched the 2012 Superbowl, according to Nielsen. Runners could use the free money to bet on themselves and their target finish time. Ready to be inspired? You must include the ads with the assignment. Genius idea! I keep seeing ads with “out of shape”, yet thin females lounging – low energy, no vibrancy- wearing adidas shoes etc. Get more content like this directly in your inbox. At some point, they discovered that a lot more men than women participated in sports (two million more to be exact). This is one of the most famous tagline by the company. In the first . Your email address will not be published. Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all figures relate to 2014). Sports marketing is not a new field but one that has existed for decades. It helps Adidas to handle multiple consumer needs, exploit market opportunities…, It’s sometimes funny to think about the evolution of the sportswear brand strategies through the years. Not all the possibilities that are opening up are becoming mainstream. I want to see vibrant, strong, athletic females- in action- wearing your shoes. There are few things in the world as widely loved as sports. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Zlatan used this simple thought process. Your email address will not be published. Reebok become the sponsor of SPARTAN RACE. Share magazines (not ads) with each other if you wish. There are lots of tools out there that can be used for free. Sports marketing strategies to stay connected year-round. Yet, the club found a creative way to put themselves on the map by organizing a scavenger hunt. As with everything on the web, this requires that you make it all about the end user.